Name: Paws Forward

Year: 2025

Brand Identity Apparel Advertising Illustration

Target Audience:

Young adults, Families anyone looking to adopt a pet.

Description:

Paws Forward is a conceptual logo design for a Non-Profit Adoption and Pet Supply Startup hybrid, that connects rescue animals to new happy homes. The 'Celebration' and 'Welcome home' kits are used to help fund care for the animals and helps support both Paws Forward and local shelters.

Goal: Creating a professional and friendly logo

Challenge: choosing a color pallet that is warm and inviting but bold enough to remember.